R.O.I. Content Writing & Copywriting – A higher return on content writing, copywriting, and marketing strategy services.

High-Yielding Marketing Content Writing & Copywriting in English and Spanish…and more.

Since 2001, I’ve been producing high-yielding English and Spanish content writing, copywriting, and marketing strategy services for companies in various industries, including–but not limited to–tech, finance, niche media, logistics, consumer goods, commodities, and nonprofits.

This is a selfie of Content Writing & Copywriting's Seth Mason wearing a Colombian national soccer jersey. You can see the Medellín skyline in the background of his home office. — I thought about having a “professional” photo made, but authenticity is a key element of this site.

I maximize customers’ returns on their investments in my work because I’m more than just a bilingual content writer & copywriter…

I’m a serial entrepreneur, an M.B.A., and a marketing strategist who thinks in terms of R.O.I.

My services include (in English and Spanish):

1) Long-form content writing & copywriting: core web pages, case studies, media kits, long-form blog posts, guides, prospectuses, etc.

2) Short-form content writing & copywriting: email campaigns, short-form blog posts, video scripts, social media, etc.

3) Marketing strategy: Digital content strategy, offline marketing strategy, strategic planning, etc.

You can view examples of (and see customers’ returns on) the above individual assets within the overall projects I’ve showcased on this site. Due to the great variances in project type and types of assets the projects required, I’ve showcased them in general terms:

Marketing Content Writing Projects

Business Copywriting Projects

Financial Copywriting Projects

Marketing Strategy Services

But don’t let the word “general” fool you; these are good reads. Pinky promise.

My Value Proposition #1: A rare and valuable combination of business & marketing skills.

The titles “content writer & copywriter”, “serial entrepreneur”, and “M.B.A.” are usually as mutually-exclusive as “accountant”, “astronaut”, and “lion tamer”.

But if you add “artist”, “finance guy”, and “bilinguist” to the three, you have a fairly-accurate description of who I am and what I offer.

This is an image of the two hemispheres of the brain, creative and analytical, depicted as a man doing math on the left side of the brain and painting on the right side of it. — If you spend enough time on this site, you’ll see that I like to poke fun at business stock images. This one gets the point across well enough…you’d just be hard-pressed to find someone who works in formal attire these days, much less paints in it.

The returns on my business writing and marketing strategy services are exceptional because I offer:

1) The analytical mind of a businessperson (who doesn’t wear formal attire in his home office).

As a serial entrepreneur and M.B.A., I make compelling value propositions and drive company messaging while keeping my customers’ R.O.I. firmly in mind. (I’ve quantified the returns on most of the projects I’ve showcased on this site.)

2) The creative mind of an artist.

I’m literally an artist as well as a businessperson. I bring a balance of analytical thinking and creativity to my business writing and marketing strategy services…I approach business as “data-driven art”.

3) English/Spanish bilingualism and Anglo/Latino biculturalism.

Spanish and Hispanic culture have been significant parts of my life since I was a kid. I used to publish a multi-market Spanish-language newspaper in the southeastern U.S., I run a Spanish tutoring business, and I’m an American expat who lives in a Spanish-speaking country. (For what it’s worth, I’ve also translated several “exciting” 100+ page owner’s manuals for high-tech industrial equipment.)

4) An exceptional range of subject matter expertise and the capacity to learn new complex subjects quickly.

If you spend enough time on this site, you’ll read about topics as varied as monetary policy, landscape design, post-sales logistics, applicant tracking systems, short-selling stocks, photography, and more.

Actually, mentioning the translations of the owner’s manuals was worth it: The companies didn’t just hire me because I’m bilingual…they hired me because I quickly learned how to use the equipment I was hired to write instructions for.

“Do you have experience writing about…” isn’t the right question for me. “How quickly can you learn…” is.

My Value Proposition #2: A higher R.O.I. on business writing and marketing strategy services due to lower operational costs.

This is an image of a piggy bank overflowing with $20 bills. The point of the image is to show how much a customer could save by hiring Seth Mason for his content writing, copywriting, and marketing strategy services. — Apart from the continuous negative yield due to inflation, stuffing cash into a miniature piggy bank probably isn’t the best way to store the money you save by hiring me…it’s too small.

Despite my offering of unique, valuable business & marketing skills, I’m able to charge competitive rates because:

1) I save businesses money by becoming a subject matter expert faster than most:

As previously noted, I’m capable of learning a wide variety of complex subjects quickly. The projects I’ve showcased on the Marketing Content Writing Projects page, the Business Copywriting Projects page, and the Financial Copywriting Projects page exemplify this.

2) I save businesses money by keeping operating costs low as an American expat:

As an American who lives in South America (free cultural advice: never call yourself an “American” in the rest of the Americas), I pay a fraction of the living expenses of my U.S., Canadian, and European competition…I pass on the savings to my customers.

The bottom line is your bottom line: By hiring me, you get a larger return on your marketing content writing & copywriting–in English or Spanish–for a comparable investment.

Plus, you get access to a veritable treasure trove of business & marketing strategy skills that few writers can offer.