A Higher R.O.I. on Business Content Writing & Copywriting through Continuous Development of Business & Marketing Skills
Learning never exhausts the mind.
-Leonardo da Vinci
Every time I learn something new, it pushes the old stuff out of my brain.
-Homer Simpson
Hi, I’m Seth Mason, founder and sole employee of R.O.I. Content Writing & Copywriting. I offer a wealth of analytical and creative business & marketing skills that enable me to create business writing that yields exceptionally-high returns.
I’m describing below my range of analytical and creative business & marketing skills as a comparison between Leonardo da Vinci and Homer Simpson. But before I do, I want to make clear that I don’t think I’m as smart or as talented as the O.G. Renaissance man.
As much as I’d like to have a Teenage Mutant Ninja Turtle named after me, I’m not Leonardo da Vinci.
Rather, I’m making the comparison between da Vinci and Homer S. to demonstrate the difference between the synergistic skills I offer (yes, I used a buzzword…sue me) and what the commoditized content writers & copywriters of today are offering.
In the era of commoditized content writing & copywriting (and word salads generated by A.I.), I am something of a rarity: a da Vinci in a sea of Homer Simpsons, if you will.
Read on, and I’ll show you how.
The content writing & copywriting industry of today consists of a handful of Leonardo da Vincis in a sea of Homer Simpsons.
There’s a tremendous difference between developing a variety of skills that can be applied to more than one profession and being a “jack of all trades and master of none”. There’s a tremendous difference between being a Leonardo da Vinci and being a Homer Simpson.
While both Leo V. and Homer S. worked a number of disparate–yet universally important–jobs, da Vinci was actually good at all of his because he possessed a wide range of skills that weren’t just transferable….they were synergistic. The O.G. Renaissance Man’s mastery of science improved his artistry because it enabled him to approach art from novel perspectives, and his mastery of art improved his science in the same way. (In other words, he was a walking positive feedback loop.)
Unlike da Vinci, Homer Simpson was clueless in all of the high-level jobs he somehow stumbled into. (With hilarious results during the first 20 or 25 thousand seasons.)
Homer’s “odyssey“ of under-qualification can serve as a metaphor for the current business writing paradigm: Companies have been trusting their valuable content writing & copywriting to commoditized content writers & copywriters who aren’t businesspeople to begin with.
Homer was a terrible at all of the incredible jobs he worked (which included astronaut, tech company owner, and professional boxer) because he wasn’t a real astronaut, tech company owner, professional boxer, etc.
In the same way, the commoditized content writers and copywriters of today have no business producing a wide variety of critical business writing on behalf of a wide variety of business customers for the purpose of growing their businesses because they aren’t real business people.
As business writing can bring a company millions (project described later on this page) as well as communicate investment ideas worth millions, there’s no good reason to trust it to one of a million Homer Simpson clones, especially if a da Vinci is charging the same rates.
A dual analytical/creative mind is as valuable as it is rare…it can make your business molte lire.
As much as I’d like a ninja turtle named after me, I’m not Leonardo da Vinci. However, when I write for businesses, I’m a “da Vinci” in a sea of “Homer Simpsons” in that I draw from a wealth of analytical and creative skill sets:
- The unique perspective of an M.B.A. who has spent his career as a serial entrepreneur. (“M.B.A.” and “serial entrepreneur” are usually as mutually-exclusive “accountant” and “lion tamer”.)
- The creativity of a bilingual wordsmith who has strong artistic capabilities.
Leonardo (the ninja turtle’s namesake, not the ninja turtle) was an exceptional artist because he approached art as a creative application of math. Similarly, my business writing and my marketing strategy services yield exceptional returns because I approach business as data-driven art.
Approaching business & marketing as “art” allows me to bring my customers revenue in novel ways.
For example, while searching for unusual patterns in trade data sets for the content writing localization campaign I spearheaded for the international logistics company, I reached the improbable conclusion that the technology-starved country of Algeria could be a prime target for expansion of the company’s telecom vertical.
(Searching for unusual patterns in data sets is something that a right-brained artist would do.)
Hidden in the data was evidence that the Algerian government had been spending billions on a campaign to update its antiquated telecom infrastructure; some of the company’s own telecom customers had been making molte lire in Algeria for some time.
The strategy of targeting telecom companies that were working in Algeria (which I conceived and wrote content for) has yielded the company millions in new business, including million-dollar “low-hanging fruit” sales to existing customers.
Like da Vinci, I’m a lifelong student. Unlike da Vinci, I’m a lifelong student of the information overload age.
Whether it’s voracious reading of business publications like Bloomberg or the WSJ or hours spent watching instructional videos about how to please Google how to get the most out of digital marketing platforms like Semrush, all of the continuous business learning ultimately increases my customers’ R.O.I.
My bilingualism and biculturalism add to my value as a content writer, copywriter, and marketing strategist.
My English/Spanish bilingualism and Anglo/Latino biculturalism not only expand my base of potential target audiences; they also make me a sharper, more dynamic thinker, particularly in the context of business & marketing.
Multiple studies have shown a strong correlation between bilingualism and better-than-average cognitive abilities; learning to speak a second language fluently and using it extensively has made me a better business writer and a sharper business thinker in general.
But, like the analytical hemisphere of the brain, the cognitive benefits of bilingualism are only half of the story…
The cultural contrast between growing up “Anglo” in the Deep South and spending much of my career either working with Hispanics in the U.S. or living in Latin America allows me to think about business and business writing from unique perspectives.
What’s more, my multicultural life helps me better empathize with different audiences and different customer segments alike. (I’m still not great at estacionándome by backing into a parking spot, however.)
Like business itself, I never stop evolving or adapting to change.
Like da Vinci, I strive to continuously improve my crafts and learn more about the wonders of the universe.
As I’ve always found business and marketing to be two of most fascinating subjects in the universe, I devote as much time as I can to keeping up with the latest business & marketing news.
But I wouldn’t be an exceptional business writer if I only read about business or marketing…I strive to continuously improve my ability to communicate with different audiences by learning more about them.
For example, as there will soon be more Millennials and Gen Zs in the workforce than Gen Xs and people my age (Millennial/Gen X borderline), I’ve been studying the “business communications habits” of younger professionals.
My conclusion: While I’ll never butcher a language for the sake of adapting to the preferred writing style of any demographic, I’ve reached the conclusion that I need to invest in video equipment and start recording videos to keep up with the times. (I promise not to twerk in a bikini. 😜)
I’m always striving to become a better businessperson by watering the brain tree feeding my mind.
Like da Vinci evolved throughout his career, I continuously evolve throughout mine. I make dumb mistakes like a Homer Simpson from time to time, but I learn from them like the O.G. Renaissance Man learned from his.
What’s more, I commit myself to refining–and adding to–the rare and valuable combination of business & marketing skills that allows me to maximize my customers’ returns…
…like da Vinci would do if he were owner of R.O.I. Content Writing & Copywriting in some Rick and Morty alternate universe.
