Profitable Marketing Strategies Based on Sound Business Ideas, Executed with Compelling Content Writing & Copywriting
Most of the content writing & copywriting projects I’ve showcased on this site were integral parts of larger marketing strategies that I created on behalf of companies from various industries. (I am a serial entrepreneur and an M.B.A. after all.)
In fact, many of the marketing writing projects were such an integral part of the marketing strategies that I described them in the context of the marketing strategies themselves.
For example:
1) The media kit and the interview with the Director of ESPN Deportes I wrote for Vida Latina were part of my strategy to differentiate the paper as a regional Spanish-language entertainment publication to allow for expansion into several metropolitan areas throughout the Carolinas and Georgia.
2) I wrote one of Zero Hedge’s most popular articles of all-time as part of my strategy to promote a precious metals broker by writing topical articles for publications that cater to their target audiences (plural).
3) The core financial page and the one sheet I wrote for the international tech support company were part of my larger campaign to penetrate new markets in the northeastern U.S. The campaign was responsible for generating 3 large deals in the NYC Financial District in a matter of months.
4) The editorial I wrote for the Charleston Regional Business Journal was part of my larger campaign to promote my copywriting services to local businesses in my hometown. (That particular article brought me a contract with a local sublimation printer manufacturer to translate its array of owner’s manuals into Spanish.)
5) The Algerian telecommunications vertical page I wrote for the international post-sales logistics company was part of my strategy to capitalize off of Algeria’s telecom revolution. As of this writing, the campaign has brought the company at least 2 contracts worth approximately $1 million each.
6) The core pages and blog posts I created for Lowcounty Vistas effectively branded me as the native landscape designer of record for the South Carolina Lowcountry; they articulate my almost-spiritual connection with the native natural environment.
The complexities of the modern business world make my marketing strategy expertise an invaluable asset:
1) Given the ups and downs of the global economy, you need a marketing strategist who has grown businesses during bad economies as well as good ones.
2) Given the rapidly-changing demographics of the U.S. and the rapidly-shrinking world, you need a marketing strategist who’s bilingual English/Spanish and has significant experience marketing to Hispanic/Latino populations.
3) Given the information overload of the digital world, you need someone who can cut through the noise, analyze data objectively, identify opportunities for profit , and present actionable marketing strategies.
4) Given the rising cost of doing business in the U.S., you need an American expat marketing strategist who’s able to keep his rates competitive despite the exceptionally-high returns his work yields.
All of the profitable marketing strategies I create start with a press of the button below:
