Ad and Subscription Revenue

Financial Copywriting that Generates Revenue by Captivating an Informed Investing Audience

NOTE: Although I’ve categorized examples of my financial copywriting as investment ideas, business promotions, and ad & subscription revenue generators, almost all of the examples could be used across categories.

For example, The Seeking Alpha article I’m showcasing on this page is as much a presentation of profitable investment ideas as it is a generator of ad & subscription revenue. 

Likewise, the Zero Hedge article I’m showcasing on the financial copywriting to promote business page is as much an ad & subscription revenue generator as it is an effective business promotion.

Point is, my financial copywriting is versatile, like all of my copywriting.

My financial copywriting is a generator of actionable investing ideas…it generates a high R.O.I. for the readers as well as the financial sites that publish it.

This is a graphic of a person holding a magnet that's attracting money.
I was going to use a Super Mario gold coin graphic here, but this clip art will suffice…assuming those are gold coins and not pennies (the only other U.S. coin of that color, I believe).

Although good writing has largely gone the way of the dodo, there are still some quality financial publications out there. As I’m an advocate of good writing, I gladly subscribe to these last bastions of reverence to the written word, particularly as they’re financial publications.

Well, I was so appalled by the fluff one of those “last bastions” published today that I’ve decided to present this page as a comparison between my financial copywriting for ad & subscription revenue and the tripe one the world’s most-respected financial publications appallingly ran in the last 24 hours.

Incredibly, this Wall Street staple ran a generic, unimaginative, and uninformative X companies to watch list, with the presumed intent of generating ad & subscription revenue from it:

This is an image of a terrible "X companies to watch" list behind a paywall.
What’s more, they had the nerve to put the fluff behind a paywall. I’m so disappointed that one my favorite financial publications actually ran this.

I’m a subscriber to said publication–for now–, so I got to see what was behind the paywall. It’s mind-boggling bad:

This is an image of my critique of the terrible "X companies to watch" list.
“Promises, promises” are the lyrics of an ’80s pop song, not the kind of information from which investors can take action; the bad news is the only useful info the author presents. (Which contradicts the fact that this “dossier” is on the top of the list.)

I felt robbed. Imagine if you had paid your hard-earned Super Mario coins for the above list of “50 companies to watch”, presented in alphabetical order no less. (You didn’t know that rational investors organize their investing ideas by alphabetizing them instead of prioritizing them? Neither did I.)

In a world of “free” online investing ideas (in exchange for ad placement & marketing data aggregation), the only financial news & opinion sites that can justify charging for a subscription are those that publish the highest-quality content. 

Suffice to say, a bunch of fluff written by commoditized copywriters isn’t the highest-quality content.

This is an image of Judge Constance Harm from The Simpsons...she's grimacing as she hits the gavel. Behind her are the words "mindless financial articles don't cut the mustard...even articles intended to pump stocks have to be compelling".
Judge Constance Harm knows that financial copywriting has to be informative to be compelling. Meme stock board writing doesn’t cut the mustard in a paid financial publication, even if the author’s intent is to pump stocks to retail traders.

Lest the editors of this Wall Street staple forget that–in general–regular consumers of financial news & opinion are smarter than the average meme stock trader: They’re readers.

Regular readers of financial news & opinion pay to read thought-provoking, investment-idea-generating financial copywriting.

Frequent readers of financial news & opinion won’t pay for fluff, but they will readily pay for well-researched, well-written presentations of sound investment ideas, such as my below “tech bubble bull thesis” I wrote for Seeking Alpha circa 2011. (“Now would be a good time to buy AAPL, GOOG, and the Facebook IPO.”)

Powered By EmbedPress

NOTE: Although I’ve written for Seeking Alpha under various personas from various points of view over a span of many years, the SA articles I’ve showcased on this site best reflect my true beliefs as well as my natural writing style. (Snark levels can be adjusted according to target audience.)

Speaking of snark, people would have paid for my 2021 bombshell about Carvana. (“I predict a Carvana bankruptcy by 2023 at the latest, and I’m betting the house against this Ugly Duckling with OTM LEAP puts.”)

Everything I said was true, the implosion happened just as I predicted, and now the world knows in 2023 what I was saying in 2021. They really missed out, and they really did their readers a disservice by missing out…don’t you miss out, too. 😁

I put my money where my financial copywriting “mouth” is.

I did in fact buy the “tech bubble 2” stocks I recommended in the above SA article, and I did in fact make well over a 100% return in the 8-9 years between when I wrote the article and the 2020 pandemic market crash. Thing is, I didn’t have much money to invest at the time, and I could only buy common stock (no options).

Common stock can be boring…the doubling of a few thousand is still a few thousand.

I did have a little money to wager on my “Big Short” against Carvana, however. (I would have bought millions in puts if I could have.)

My bear thesis was more than a bear thesis…it was the intro to the Enron 2 story. (I sincerely hope that someone will commission me to write Enron 2: The Carvana Story…it could make megabucks.)

This is the trading app's Cost Basis page. On it, one can see that Seth Mason made a lot of money on OTM CVNA LEAP puts in 2022.
I made a nice return on CVNA in 2022 by following my own advice and buying OTM Carvana puts. In terms of percentage gain, I also made a nice return on the “Tech Bubble 2: The Millennial Generation” stocks I recommended in 2011…I just didn’t have much money to risk at the time (and I couldn’t trade options).

Compare the above example of my thought-provoking, investment-idea-generating financial copywriting with the uninformative “X companies to watch” list.

Then, consider my other example of financial copywriting as investment ideas (the Carvana story) as well as my example of financial copywriting to promote businesses.

Then, ask yourself…

Am I really getting a good R.O.I. on my financial copywriting by hiring commoditized copywriters? Couldn’t I get a better return on my investment by publishing articles that my target demographic (of loyal, well-educated financial news & opinion readers) will pay to read?

The answers to those questions are as close as a tap of the button below.

This is the call to action button that's located at the bottom of most pages. It says: "click here for a free consultation...contact me today to learn how I can maximize your R.O.I. in content writing & copywriting".
search previous next tag category expand menu location phone mail time cart zoom edit close